A reputation management campaign is significant for accelerating sales and staying ahead in the competition. Brand promotions and handling the feedbacks of the customer online will require proper planning and a long-term strategy. Promotions require hiring a reputed strategist who can promote corporate messaging to bring welcome changes in the product placement and image of the brand in the market.
Corporate affairs strategy is critical to direct the resources available with the firm to a common goal. It is formulated to balance the interest of stakeholders of the company which includes the pool of customers, the shareholders, suppliers etc. Ideally, the board of directors are the chief architect of such strategies; additionally, they are the most critical decision makers in the firm while holding accountability for those decisions as well.
The Definition:
Brand promotion is essential to accelerate sales and create a large customer pool. Here we are drawing similarities between an election campaign and brand promotions. Following are the five things to learn from an election campaign strategy:
Corporate reputation management is one that helps create a perception about a particular brand, product or service in the minds of customers. Nowadays, consumers are mainly dependent on the reviews of existing users of the particular product or service. Therefore, it is important to maintain a significant presence across various social media platforms.
Online reputation management (ORM) has become an integral part of brands and products across the country. To build a solid pool of consumers and for long term sustainability, managing repute online is a big challenge. In such scenarios, reputation management firms play a vital role in maintaining an online image and creating a trustworthy pool of customers. Through corporate affairs programmes, they monitor all the feedback, ensure acceleration of positive words and eradicate negativity as soon as it is visible on screen.
India has got a tremendous business opportunity because of a large consumer pool. Before the rise of high-speed internet and the easy availability of smartphones, the reputation of a company and its decision-makers were using the following tools
Reputation management is a practice that has evolved over the years and has become an ultra-fast communication, enabling the transfer of data from one part of the world to another at a lightning speed. It is essential to maintain a positive perception of the brand and the people who are running it, mainly because of the direct impact it has on sales that in turn, helps create a loyal customer base.
