Life would be so good if emergencies came with a fair amount of warning. There is no need to prepare for them in haste. But that is not the case. The crisis occurs when least expected. And if your organisation waits until the crisis hits to start planning, you will likely fail. Precisely why, crisis communication planning is essential.
What is crisis communication?
Even for a smooth and well-prepared organisation, things can blow up sometimes. The best example here is Samsung. Over the years, mobile phones have exploded, passengers have been dragged down the aisle, and production houses executives and big-screen stars have faced media scrutiny and angry public opinion. Such moments threaten the brand reputation and consumer loyalty.
Often, the role of a thought leader is to offer a unique insight into a specific topic, problem, or trend and establish themselves as a go-to resource. A successful thought leadership strategy is the one which supports organisational goals, thereby being an essential part of any communication plan. It is not challenging to find a thought leader in your company. They are those part of the C-suite.
Many companies face problems while shaping and maintaining their reputation. It is very precious for them to keep all their resources intact and use them wisely. After all, the kind of treatment they give to their stakeholders, employees and clients makes a lot of difference. They ensure not to lose their trust and confidence in them as they are the symbols of public perception and reputation. The reviews and opinions that they give matters a lot to firms and are one of the many factors responsible for their success in the market.
It takes firms years to build a good reputation but only seconds for it to destroy. A bad reputation of a firm can lead to negative reviews and bad press publicity which can affect its goals. To conduct a successful business, employers must understand the importance of engaging their employees, deepening and strengthening customer relationships, and attracting lots of investors. They must also take into account the reviews given by stakeholders as their opinions matter for the growth of the company.
At any level, every political party needs to design a campaign to win the election. They have to plan how to win votes and most importantly, the trust of people. They also need to put a strategy in place to execute their campaigns on all media networks such as the television, radio, social media and print. They also distribute pamphlets to everyone requesting the public to vote for them. They make promises to fulfil every need of the citizen and ensure they do not feel neglected from getting basic amenities.
All the public faces crisis at some point in their lives. For example, whenever there is a tsunami or an earthquake, there is lots of destruction in the area. People lose their homes, property, belongings, and most importantly, lives. But there are many other crises which result from various circumstances such as existential crises, human-made disasters, and business crises. Within the category of business crises, there are specific situations that have the potential to cause damage to the organisation, no matter its size, resources, or industry level.
Managing the crisis is an essential function within organisations. At some point, most businesses are facing a crisis and, if they fail to respond properly, it can harm business outcomes, stakeholders, and the public image of the company.
What is crisis management?
A crisis is described as any significant threat to operations that, if not handled properly, could have negative consequences. The potential harm that a crisis can cause to the organisation, its stakeholders and their reputation gets considered as a threat.
A corporate affairs advisory encourages the promotion of a company’s legitimate business interests through professional and ethical engagement with lawmakers, policymakers, regulators.
Companies of all sizes and across the industry can gain from corporate reputation management.
It holds truer than ever in today's age, when consumers make the brand or corporate reputation-based purchasing decisions, perhaps more so than advertising, direct sales messages, pricing, or promotional content.
