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How Does Public Opinion Research Matter In Crisis Management

Submitted by PurviDalvi on Fri, 04/23/2021 - 05:00

Things can go wrong even in the most well-organised and well-prepared organisation. Samsung is the perfect example here. Mobile phones have exploded, passengers have been pulled down the aisle, and executives from production houses and big-screen stars have faced media criticism and enraged public opinion over the years. Such incidents jeopardise a brand's image and customer loyalty. 

What is Corporate Crisis Communication Planning

Submitted by PurviDalvi on Fri, 04/23/2021 - 04:53

It would be wonderful if disasters were forewarned in advance. There is no need to rush through your preparations. It is not the case, though. When you least foresee it, a crisis happens. And if you wait until an emergency occurs before beginning to prepare, you will almost certainly fail. Crisis communication planning is essential for a variety of reasons. 

What is crisis communication? 

How Does Market Segmentation Help A Business?

Submitted by PurviDalvi on Thu, 03/18/2021 - 02:50

There is a large market for products and services, but that does not mean the entire market needs what you are selling. Each product category satisfies the needs of specific customers. It is essential to know the market you are catering to and develop a selling strategy accordingly.

Market segmentation is a process used by many to target the desired audience based on demographics, psychographics, geography, and behaviour. Following are some of the ways the process helps businesses: 

Significance of Corporate Communication

Submitted by PurviDalvi on Thu, 03/18/2021 - 01:44

The importance of communication is inevitable. It transcends across all means known to humanity. Similarly, corporate communication plays a massive role in shaping the image of the company. It helps in conveying the vision and values of the company to its stakeholders. It is known as corporate affairs which is the key to pass on information both internally and externally for fulfilling objectives.

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