Things can go wrong even in the most well-organised and well-prepared organisation. Samsung is the perfect example here. Mobile phones have exploded, passengers have been pulled down the aisle, and executives from production houses and big-screen stars have faced media criticism and enraged public opinion over the years. Such incidents jeopardise a brand's image and customer loyalty.
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It would be wonderful if disasters were forewarned in advance. There is no need to rush through your preparations. It is not the case, though. When you least foresee it, a crisis happens. And if you wait until an emergency occurs before beginning to prepare, you will almost certainly fail. Crisis communication planning is essential for a variety of reasons.
What is crisis communication?
Using the election fundamentals with a marketing touch makes the difference between winning and losing. It is no longer feasible to use a singular medium like rallying and television for campaigning. Changing times call for adaptive measures. Therefore, your political strategies should adhere to the new standards.
Leaving feedback and expressing opinions has become easier with social media. Customers now have a stronger voice that controls company reputation. Managing such a vast digital landscape can get challenging, especially for small businesses. Hence, reputation management services are opted for by many organisations.
The dynamics of corporate reputation have changed since the internet advancement. It has resulted in a more open and interactive feedback environment. Taking reputation management seriously is essential, now more than ever. Many companies have realised this and are taking steps in the direction.
Companies gather data to understand the market and customer needs. They do this by conducting qualitative and quantitative data analysis. While quantitative data deals with numbers, qualitative data research explains words, observations, and interpretations. These explanations get presented as theory.
There is a large market for products and services, but that does not mean the entire market needs what you are selling. Each product category satisfies the needs of specific customers. It is essential to know the market you are catering to and develop a selling strategy accordingly.
Market segmentation is a process used by many to target the desired audience based on demographics, psychographics, geography, and behaviour. Following are some of the ways the process helps businesses:
Crisis at a workplace causes havoc. It holds the potential to tarnish the brand image and instil fear in employees. Organisations encounter threats regularly. There is a need to acknowledge the challenges that come with risks. Crisis communication planning is vital to combat disaster in any organisation.
Every business has its reputation to maintain in the market. It cannot afford to let its persona get misinterpreted or negatively portrayed. Any blow to the character affects the image of the brand in the minds of the people. For this reason, many organisations take reputation management seriously.
The importance of communication is inevitable. It transcends across all means known to humanity. Similarly, corporate communication plays a massive role in shaping the image of the company. It helps in conveying the vision and values of the company to its stakeholders. It is known as corporate affairs which is the key to pass on information both internally and externally for fulfilling objectives.