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Will Digital Content Revive Micropayments

This is a resurrection of the micropayments concept first introduced in by a Dutch firm called Digicash, which developed a solution to the problem of making small payments online. It boasted the geeky merit of being provable mathematically : by a powerful equation embodied in a simple software product.

Digicash's system was very elegant. It featured influential benefits, such as anonymity for users, bullet-proof security for merchants and no limits on transaction values, i. e., it could be used to make payments of only a few pence or even a multi-million pound transaction.

To make this possible, Digicash relied without attention newly minted digital currency: Cyberbucks. Plenty were impressed by Digicash's apparent potential to short-circuit the global financial system by replacing big, centrally-issued currencies with untraceable private ones.

Sadly, we were holding the only people who got excited about Digicash. Cyberbucks never caught on, and the company ultimately went bust, despite having a core business in smart cards for governments and banks.

The problem was that merchants resented the anonymity part, governments resented the alternative currency part, banks resented the competition and Web users could not be persuaded they even needed micropayments at all.

Meanwhile, new york giants such as Visa and Mastercard began to pay attention and launched their own products for the Web. The rest is history.

But there is a new interest in micropayments that aims to tap the potential for tiny online transactions by finally making them economical for merchants. The main problem with such transactions is that fees included by banks and creditors eat into the whole profit if the transaction is too small.

To get around this, new schemes should just group microtransactions and complete a credit card transaction on a set amount, say, US$20. As a merchant, payment from a micropayment service may be received for just one in 100 completed transactions. The micropayment service will choose when to pay a merchant and how much to pay. 소액결제 현금화 95 If 100 customers have each spent 10 pence at your website, it will throw out 99 of those transactions, but then pay out an increased sum in one go.

Therefore, the money paid by those customers will always arrive, even if, day to day, you may find yourself down (or even up) on the sum were supposed to pay. Companies like Yaga and FirstGate explored these types of features in their content payment solutions, but have a different approach to the setup. FirstGate has an ASP model where the content provider hooks up to FirstGate services and do not worry about managing the payment service. Yaga, on the other hand, integrates its technology in a content provider's system and can run the service for the content provider, if required.