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What are the SEO ranking factors in 2022?

It might be challenging to stay up with all the current SEO updates as the industry evolves. Still, you have to stay current on what search engines such as Google and Bing consider the essential ranking factors. Here are some SEO ranking factors in 2022 that the best SEO company follows. 

  • Backlinks: Backlinks have a direct impact on your ranking. Backlinks assist search engines in determining your authority and also other web users in finding your material. So, along with producing high-quality content, you must also implement a well-thought-out link-building plan.
  • Search intent: The search intent of a user is their explicit reason for entering a query. It is what should lead your decision on the angle and format to use when optimizing your keyword. You will most likely not rank if you do not consider intent, and if you do rank, you will attract the incorrect readers. So, spend more time in the SERPs than in your tools, and consider what you can do to satisfy a query. Then you will see an improvement in your ranks.
  • High-quality content: Content that ranks high is comprehensive and covers many topics. Content must provide significant value to the consumer and include appealing visual content to supplement the written content. Always focus on the importance of the content rather than the number of words.
  • The loading speed of your website: Another thing to consider is the page speed. Google wants your website to load quickly and offer your visitors a pleasant user experience. It will examine the responsiveness, speed, and how quickly various elements like graphics and fonts load. So, the goal here isn't to outperform your competition in terms of load time in milliseconds. You have to consider how quickly your website loads for your users.
  • Mobile-friendly website: If you want to reach visitors in 2022, your website must be easy to use on tablets and mobile phones. The site should look the same on desktop and mobile, the site navigation should be optimized for mobile users, and the layout should be reasonably straightforward.

The SEO experts at DotCreative design SEO strategies for their clients, incorporating crucial factors to match the objectives of your company. To learn more about their SEO services, Contact DotCreative.