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Media Monitoring Software Market Trends, Share, Industry Size, Growth, Demand, Opportunities and Forecast By 2029.

Submitted by Simran4you on Thu, 06/15/2023 - 13:08

Data Bridge Market Research has recently published the comprehensive business research on "Media Monitoring Software Market" includes historic data, present market trends, future product environment, marketing strategies, technological innovation, upcoming technologies, emerging trends or opportunities, and the technical progress in the related industry. "Media Monitoring Software Market" research report gives critical information about the market and business landscape. It suggests how the company is perceived by the target customers and clients that are desired to reach. The report helps understand how to connect with customers, how to stack up against the competition, and how to plan next steps. It plays an important role in the process of developing products and services, bringing them to the marketplace, and marketing them to consumers. For many businesses, "Media Monitoring Software Market" report acts as a key component in developing marketing strategy by providing a fact-based foundation for estimating sales and profitability.

Data Bridge Market Research analyses that the media monitoring software market was valued at USD 2585.44 million in 2021 and is expected to reach the value of USD 7584.77 million by 2029, at a CAGR of 14.40% during the forecast period.

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Market Definition:

Media monitoring software is used to analyze and gather massive amounts of data from media channels through data science and mining technology. Moreover, it integrates public relations software, enabling firms to connect well and collaborate with the general public.

Some of the major players operating in the media monitoring software market are:

Zoho Corporation Pvt. Ltd. (India)
Salesforce, Inc. (U.S.)
Bangkok Digital Services (Thailand)
Brand24 (Poland)
Brandwatch (U.K.)
CARMA International Inc. (U.A.E)
Radarr (U.K.)
Circus Technologies Inc. (Canada)
Digimind (France)
Galaseo (Indonesia)
Isentia (Australia)
Kantar (U.K.)
Linkfluence (France)
Media Track Pte Ltd (Singapore)
Meltwater (U.S.)
dataxet:sonar (Indonesia)
Emplifi, Inc. (U.S.)
Sprinklr, Inc. (U.S.)

Media Monitoring Software Market Scope

The media monitoring software market is segmented on the basis of deployment mode, offering, application, end user and vertical. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Deployment Mode



Integrated Platform
Standalone Software


Large Enterprises
Small- and Medium-Sized Enterprises


Broadcast Monitoring
Social Media Monitoring
Online Monitoring
Print Monitoring

IT and Telecommunications
Retail and Consumer Goods
Banking, Financial Services and Insurance (BFSI)
Media and Entertainment
Travel and Hospitality

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Media Monitoring Software Market Regional Analysis/Insights

The media monitoring software market is analyzed and market size insights and trends are provided by country, deployment mode, offering, application, end user and vertical as referenced above.

The countries covered in the media monitoring software market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the media monitoring software market due to growing penetration of internet along with the prevalence of improved IT infrastructure and increasing innovations in social media monitoring and in this region.

Asia-Pacific will continue to project the highest compound annual growth rate during the forecast period of 2022-2029 owing to rising number of social media users along with increasing awareness among the people about the use of media monitoring tools in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

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