Role of public opinion surveys in reputation management
Public opinion surveys are an important tool for companies and organizations to use in reputation management. These surveys can provide valuable insights into how the public perceives a brand, its products or services, and its reputation. By understanding what people think about a company, its leaders, and its offerings, businesses can take proactive steps to shape public perception and build a positive reputation.
Here is a detailed look guide on the role of public opinion research in reputation management.