Google, the leading search engine in the world, takes into consideration around 200 ranking factors to determine the ranking of web pages. In order to find a top spot on the search engine, the websites should be optimized with both onsite and offsite SEO techniques. A high rank on Google opens the door for better visibility, improved traffic and increased leads. The fortunes of companies have changed to a large extent after hiring the services of an experienced SEO company. SEO experts are updated with the regular updates of search engines and implement changes for the improved ranking of the client’s website.