Just because it's the EA name attached to Madden nfl 21 coins. Same would happen if it was Epic or Activision. If CDPR, Valve or some other cherished company did the same, comments would be wholly different. Edit: Sony did exactly the same and the overall reception on those remarks are largely positive. Stay fresh, Reddit. I really don't think so. If their main customer base is African American is doesn't make sense to market to them at the moment. As they will not be spending at this time, as games isn't on there minds at this time. Not about honor imo. More or less they not moving to the stores right now to make purchases. Now using advertising they can utilize this as a show of solidarity with this marketplace. A wonderful gesture, but are not these the same men and women who dared Colin Kaepernick's name out of a song in one of the past Madden games?
I will preface this by saying that I do not think that it's a bad thing for them to bring awareness to the situation. It is important that it can not only be dismissed by looking away from it. With that said, I really do hold a certain amount of doubt towards multi-billion buck multinational corporations paying lip service to important social issues. They're in the best possible place to do more than simply put out a press release or public statement. Obviously, as a philosophical business they are under no duty to cheap mut coins madden 21 do so, and it rings hollow when they attempt to stand in solidarity with the common men and women. Currently there are companies out there that do things and this is the time to emphasize those efforts; to show they're more than just words.