From mid-70 as that the era of booming pop culture and more than that it was the birth era of t-shirts and it is the time when everybody looked over the idea of t-shirt printing. As we all know that nowadays people prefer plain t-shirts but in mid-70’s the fashion demand was to wear the t-shirt printing because people think that it’s a great way to express their feeling without saying anything. It is the time when heat print got popular.
But it is not the only time that t-shirts are being around, the history of t-shirts is longer than that, and people think that they are more expressive with what they wear other than what they speak.
Preceding this, the T-shirt was, all around, an underwear intended to be worn underneath one's 'legitimate' garments, and was only occasionally viewed as an article in its own particular right. "It's only a white T-shirt, however, it as of now has that sort of problematic potential," Nothdruft says of the kind worn by Brando and Dean. "It was insubordinate, on the grounds that [T-shirts] were really underpants … It was an extreme political articulation." More than they could have ever envisioned, Brando and Dean, nailed the style and soul of what had hitherto been an unassuming bit of clothing to a tee.
The plain white T-shirt may have drummed up a buzz in America in the 50s, however, it had a long way to go in understanding its maximum capacity for, as Nothdruft terms it, 'interruption'. When A Streetcar Named Desire screened in films, realistic tees were at that point a thing. Shirts with the name 'Oz' decorated on them showed up in 1939's The Wizard of Oz, and – may be motivated by the brilliant wizard's flunkies in Emerald City – Republican competitor Thomas E Dewey utilized the first-since forever trademark T-shirt in his 1948 'Dew it with Dewey' presidential crusade. While Dewey lost to Truman, he'd, in any case, left a mark on the world, yet in an altogether different setting.
The T-shirt likewise turned into an approach to challenge issues, for example, the Vietnam War, and, on a lesser scale, the 1971 profanity preliminary encompassing London's OZ magazine. So powerful was the realistic T-shirt as a type of articulation that, in 1973, The New York Times named it 'the medium for the message'. Essentially, Nothdruft takes a gander at it as a "clear canvas … [that] partners you with a particular social development or clan". Katharine Hamnett wore a T-shirt with an against atomic message when she met Margaret Thatcher in 1984, calling it "one of the first selfie photograph operations"
None of this was lost on Vivienne Westwood and her then-sly accomplice Malcolm Maclaren, whose T-shirts – both as far as designs and fitting – viably typified the ethos of the punk development occurring in Britain in the late 70s. Nor did veteran architect Katherine Hamnett neglect to value the subversive capability of three sewed together bits of cotton. "It appeared as though majority rules system was sneaking past our fingers," she says with respect to the late 70s when she initially started creating her mark trademark T-shirts. As long as the pop culture is concerned the basic reason of that era was to be expressive more to the authorities with the word.
check out: design your own t-shirt