Online marketing is one of the most effective ways to meet customers and connect them. As experts, people and, yes, even customers say that email is a big part of our lives. Think about this, how many people without an email address do you know? There's a good chance you can list these men on one hand
As in 2019, over half of the world's population is using email. And by 2023 this number is expected to increase to over 4.3 billion. Research data also shows that 92% of people in the U.S. use the internet, and 61% of these email users read and send emails on a typical day.
So, these stats clearly show that you can achieve your marketing goals through email marketing. Below we will discuss in detail why email marketing still matters and what can we achieve from it.
● Reason 1: Better than most of the marketing techniques.
● Reason 2: It gives you a lot of profit.
● Reason 3: You can reach both mobile and desktop users.
● Reason 4: It is not necessary to be an expert in email marketing.
● Reason 5: Email marketing is not expensive.
● Reason 6: Easy Customer interaction.
● Reason 7: Email world is growing.
● Reason 8: Many tools help in email marketing.
1. Better than most of the marketing techniques:
Email marketing has the most higher conversion rate than any other marketing channel there's no about it. It can be an incredibly powerful sales tool when you build and maintain your contact list properly. If you're not already into email marketing, this alone should be enough to encourage you.
2. It gives you a lot of profit:
What more you need?
Email marketing is making money (if you're doing it right). Simply setting up a campaign and letting it run won't cut it down. To be successful, you need to invest the time to know your market correctly, this will help determine how you communicate and enable them by email.
3. You can reach both mobile and desktop users:
As we know that email marketing has an extensive reach of the desktop user but in today’s time mobile email marketing is growing rapidly.
The daily number of customers using mobile devices continues to increase. Statics predicts that this year, the number of mobile users worldwide is expected to exceed five billion.
4. It is not necessary to be an expert in email marketing.
Email Marketing has a low entry barrier and has a very low risk as long as you follow the basics. Being a smart marketer, of course, can lead to better campaigns and better results. Nonetheless, a novice with a little time and research can develop marketing campaigns with a strong return on investment.
5. Email marketing is not expensive:
Email marketing enables business owners to reach a large number of consumers per email at a rate of pennies. This makes it a better choice for small business owners on a budget than traditional marketing channels such as television, radio, or direct mail.
6. Easy Customers interaction:
Research shows that 28 percent of U.S. online shoppers respond to store or brand newsletters. Another report found that if bonuses were available, 59 percent of U.S. moms would sign up for company email updates.
So, email marketing can be used as a way of providing consumers with information.
7. Email world is growing:
It reflects an annual average growth rate of about 6 percent over the next four years.
While people are moving rapidly to IM and Facebook, the market itself is still growing for direct communication. An investment in email marketing now is one that will pay dividends, especially when you adapt to your audience and adjust how they use email.
8. There are many tools which help in email marketing:
You can make your contact list by using the tool. There is one of the best tools “Find Email Address” which makes it easy for you to find any personal email. It is efficient and easy to use.
To summarize the best justification for using email marketing: It's easy, effective and cheap. Email advertising allows company owners to meet a significant number of customers per email at very low rates.
The argument is that email can be an old tactic, but it's still a critical one. Beginning with email marketing is relatively easy, so there is no reason for business owners not to use email marketing.