Web design on The Gold Coast is becoming more complicated as visitors become more selective with the sites they visit.
It’s vital for your business that you avoid the following common web design mistakes:
• Too busy
If your visitor finds a site’s too busy, can’t find what they want in a blink of an eye, they’re likely to bounce to another less congested site. Things like unrelated images, different typefaces, mismatched colour palettes and strange themes all make a site very busy and too hard to relate to.
15 years ago, websites tried to show as much content on their front page as possible to attract people, but now with super fast loading speeds and thousands of competing websites a minimalist approach works best as most people will not bother to search a sit, they want it to be very obvious as soon as they arrive on a site that they have found the answer to their problem right there.
• Not Busy enough
Minimalism is now very popular, but that does not mean a website is simple. Too little information and being cryptic, relying on imagery and expecting people to guess or search will result in your visitors leaving very quickly.
Remove any non-relevant clutter and make sure your visitors can see your branding, the purpose of your website and a solution to their search at a glance
• No Call to Action
Having a poor or even nonexistent call to action on your website is a common web design mistake. Once you have lured a visitor to your site and interested them enough to stay long enough to absorb the information you’re giving them, you need to convert that interest into action.
This is usually the whole point of your website, you want them to act and become a paying customer, so you need to give them the means right there and right then while they are interested.
You should have already given them enough information so they know what they will gain by acting so don’t make it complicated, make it very easy for them to act now
Irrelevancy
Unless an image or statement is attractive and highly relevant it should not be on your website as it can become a negative distraction taking the attention from the points you’re trying to make.
Imagery must be highly relevant and convey the prime message of your site, it can replace boring text, if done properly and tastefully
• Bad Navigation
Having bad navigation will turn off most visitors instantly
If visitors need to move around your site or go to a different page, ensure your navigation is super-clear and easy to use and super fast
• Not Mobile Friendly
Many sites are still not mobile friendly which is a huge, huge mistake as over half of all internet traffic comes from mobile devices.
If your website is not clear on all devices, then you need to have a better web design on The Gold Coast without delay as you’re losing customers
• Bad Content
Keep the content on your site original, current, of high value, concise and precise
To have good web design on Gold Coast you need to reduce clutter, have a clear message, a strong call to action and a simple to understand site with easy navigation and provide your contact details